Simply put, copywriting is the writing you use in your written promotional materials. This can include your advertising, website, brochure, catalogs, business cards, sales letter and more.
Copywriting is what you use to get your customers and potential customers to take a particular action. For example:

• Call you for more information
• Place an order
• Sign up for your mailing list
• Get them to refer a friend to your business
Many business owners make the mistake of thinking they can just throw their copywriting together. I congratulate you for taking the time to read this guide because the information in it will put you ahead of many other small business owners who make this mistake.

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