Samurai Selling is a unique guide for the modern salesperson. The code of the ancient Japanese samurai is grounded in service and personal character. Samurai Selling shows sales professionals how to apply the code of the samurai, so that whether you sell cars, real estate, office products, or...
Brands must build a new relationship with their customers and the culture they participate in. The old rule was to create safe, ordinary products and combine them with mass marketing. The new rule: create truly innovative products and build the marketing right into them. Today, it's within the...
Young Bucks: How to Raise a Future Millionaire is on the cusp of an important new way of understanding how we earn, keep, and spend money. It is a straightforward, practical, and entertaining manual that debunks a number of parenting myths that work against financial independence, such as...
Dave Pelzer walks readers through the process of learning how to turn the experience gained from past hurts into the power to live a better life and help others do the same with his trademark wisdom, support, and tough love.
We live in a world of dramatic and unpredictable change that is wiping out time-honored businesses and long-standing institutions while ushering in unprecedented opportunities for creative individuals and entrepreneurial organizations. The job is no longer figuring out how to win at the game of...
No matter how tight you cinch that belt it never seems like enough. Squeeze another few dollars out of the budget and they′re eaten up by rising prices at the pump or at the checkout. It doesn′t make sense, everyone′s hurting and yet prices keep...
Kevin Liles' meteoric climb from street kid to unpaid intern at Def Jam Records to executive vice president of the Warner Music Group is far more than a rags-to-riches story. It is a tribute to Liles' work ethic, discipline and confidence in doing his thing his way -- the hip-hop way.
